Enabling innovation in banking and financial services across Africa
Parkway— Building the
bank your customers wants
Parkway, one of the biggest financial company that provides businesses with infrastructure solutions to build their financial product was looking to have a complate rebrand and also have a new website.
Understanding the company’s story and how long they have been in the industry and what they want to achieve with the new set of brand identity, I designed a website that directly gives visitors the understanding of what the company’s story is, there by having more conversions for companies to build their fintech products using parkway.
Role
User Interface designer,
Web Visual Designer
Company
Parkway
Industry
Fintech — BaaS
Getting Started — Defining the goal with the redesign
Parkway's goal with this rebrand was to put their selves more in the Fintech eco-system. Most companies use parkway's infracture without even knowing about the company it self. With this rebrand, Parkway wanted to put their foot at the front and also allow users to be aware more of what they do and how they do it, and this was a problem the new website was going to help solve and at the same time introduce new products.
How we got started — Building the Information Architechture
Parkway didnt just want a redesign from their old website. They wanted a website where visitors can understand what they do and how they do it and specifically talking about all their available products and also roll out new products.
Making contents and components decisions— Low Fidelity Designs
Understanding the goal of the company with both the rebrand and also redesign of their website, I ensure visitor could easily navaigate the new website to read about Parkway's available products, about the company's team, the company's story and also have access to latest news in the company.
Collaborating with the Brand team
This was a very important part of the project, as the company was not just redesigning its website, it was also rebranding, and having a consistent use of brand identity element is very important. I Worked closely with Brand Strategist & Brand Designers from FourthCanvas to ensure the Parkway's new designing was communicating exactly what they wanted and how they wanted it.
I then moved on to build a styleguide from the elements the Brand team has shared with me. From the Logo, typeface, colors, etc. This was crucial for me to create as it made me have a very strong consistency from both the company's rebrand and also on the new website's standpoint.
Designing the Landing Page
One of the Feedback we got from stakeholders and also the Brand team was that they wanted to Landing screen to have a strong Brand Presence, this means they wanted the user to know they have landed on the solid brand website. This was one thing i put in mind and also ensured the use of the brand identity in a very solid manner.