Hi, i'm Ola Adedamola.
I help find the perfect balance between user needs & business objectives with product design.
With more than 6 years of experience, I've designed comprehensive digital products that have resulted in significant improvements in metrics such as conversion rate, time to task, user adoption, etc
Selected Case studies
The Nomba business tool
This case study focuses on designing the Nomba unified tool, enabling entrepreneurs to manage outlets, POS payments, and their business bank account, providing a seamless multichannel experience.
The Pesa mobile app redesign
This case study focuses on redesigning the Pesa mobile app, which enables migrants in Canada, Nigeria, India, and the UK to seamlessly transfer funds across 35+ countries.
The Anchor fintech tool
This case study focuses on the Beta version of Anchor, a product offering the infrastructure and tools for African businesses to build, embed, and launch financial products.
Redesigning Parkway's website
This case study covers the redesign of Parkway's website, working with brand designers to develop a brand identity system that better aligns the website with the company's goals.
Moments, contributions and spotlights
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Other Projects
Pesa website design
Contributed to the rebrand of Pesapeer to Pesa, a product that offers sending money across borders.
Collaborated with brand designers at Fourthcanvas to integrate brand identity elements into the website design.
See the live version
Illustration system for Anchor's Beta launch
Crafted and implemented a unique illustration system for Anchor's website, seamlessly aligning with and enhancing the Anchor brand identity for a cohesive visual experience.
Venture Platform
website design
Contributed to the rebrand of Venture's platform, a venture capital firm supporting African founders by investing in their ideas.
Collaborated with brand designers at Fourthcanvas to integrate brand identity elements into the website design.
See the live version